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16.04.2018 04:53 | CraigCob

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4 Signs of an Expert Copywriter Finding and hiring an expert copywriter can be the key to the success of an online marketing venture. But if you’ve never hired a copywriter before, or you’ve hired a string of bad ones and you can’t seem to figure out why, this article will serve as a guide to help you choose a good one. The following four signs can be used as general indicators of whether or not the copywriters you’re assessing are up to scratch. Sign #1 - Willingness to Understand Your Market All experienced and competent copywriters know that excellent copy cannot be created until the mindset and motivations of the target market are thoroughly understood. A good copywriter will work closely with you to figure out exactly who you should be trying to sell your product to, and then find the best way to position it for that market. If a copywriter is all too ready to launch into a project without first getting a feel for the market, the resulting copy is likely to hit the right notes. Good copy should strike emotional chords with the reader, but they have to be the specific emotional chords that are linked to your product, otherwise no compulsion to buy will be created. Sign #2 - Emotive Copy People buy with their emotions, not their logic. Good copywriters know this, and use it to their advantage. In order to heighten the chances of a prospect buying from you, you must first give that prospect an emotional reason to buy. In fact, to convert really well, sales copy ought to create a true emotional need in the reader. Once an emotional need is created, it becomes much harder for the prospect to change her mind with rational thoughts, such as, "It costs too much." A large part of writing emotive copy is by honing in on the benefits of a product, rather than the features. If a copywriter doesn’t understand this basic distinction between features and benefits, steer clear. This is an absolutely vital concept behind virtually all great sales copy. Sign #3 - Positive Client Feedback Expert copywriters typically have raving current and former clients who are willing to recommend them. If a copywriter can’t produce testimonials or positive feedback from past clients, this should be taken as a warning sign that his or her claims to greatness may be nothing but smoke and mirrors. Also, keep in mind that testimonials can be easily faked. Truly great copywriters won’t be afraid to put you in direct email contact with other clients, in case you have any doubts. Sign #4 - Quality, Relevant Work Examples It almost goes without saying, but if a copywriter can’t produce quality examples of work he or she has done in the past, then expert status is definitely not theirs to claim. An expert doesn’t necessarily need to have been in the business for 25 years, but a reasonable body of work indicates that a copywriter has the skills and know how to give clients what they’re looking for. Beyond that, seeing examples is simply a way to assess a writer’s skills and see if that particular writer’s style is well suited to your project. A good copywriter should be adaptable, so feel free to request samples of copywriting for various different products or services to see how well the writer manages to write for diverse markets. Remember that just because a writer does a great job for, say, a software product, doesn’t necessarily mean she’ll be able to handle writing sales copy for wheelchairs. The market is different and requires a different approach – to a true expert, this won’t be an issue, but for a novice it may result in a struggle. Visit site: http://gameone.club/ blogging away debt tricia o'kelley devious maids

15.04.2018 20:43 | CraigCob

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Business Strategy 101 An effective business strategy is the cornerstone of sustainable success for pretty much any enterprise. However, the precarious state of the global economy means that firms of all sizes are feeling the pinch at the moment, and when resources are squeezed it can be hard to find the funding required to secure the market research and strategic analysis that underpins effective business strategy. Many firms across the world are now choosing to outsource the gathering of vital business strategy information through companies like MBA and Co, rather than meet the ongoing costs of employing full time staff with the requisite qualifications to provide such expert analysis. For the small or start up company in particular, this flexible purchase of expertise makes sound financial sense. However, to get maximum bang for your buck, you first need to be proactive in determining the direction of your business before hiring outside help. This means having a firm grip of the basics so that you can outsource only the more technical aspects of market research and strategic planning. So just what is an effective business strategy? I’ll start with a definition that I found online, which is a great place to start researching business ideas, theory and strategy: ‘A business strategy is an integrated set of plans and actions designed to enable the business to gain an advantage over its competitors and, in doing so, to maximize its profits.’ As a start up or small business, your initial strategy may simply have been to supply a good or service for which you feel there exists a market. If you are very lucky (or observant) this could be a gap in the market, a situation which will hopefully buy you some time to get established and grow before larger players with more clout appear, and try and snatch your customer base through deploying superior marketing resources, or economies of scale More likely is that you plan to sell to an existing market, which is no bad thing because at least you know that the market actually exists - which is not always a given with a perceived ‘gap’. The downside is of course that your competition is already established, and has a customer base who is familiar with them. Undercutting this competition is a time worn strategy, and while it can be achieved you must be very careful that you don’t cut margins to the point where profit evaporates. To borrow another common business maxim: Turnover is vanity, profit is sanity. In other words, you can steal all the business that you like by undercutting the competition, but it all means nothing if the price of sale equals the cost of production. Differentiation is often a better tactic than a low cost strategy, although competitive pricing can be an effective part of this approach to take out the higher end of the market, if you’ve spotted a complacent and greedy competitor. Differentiation through added value is perhaps the most desirable business strategy, as then you need not occupy the budget end of the market and have a better chance of realising a decent profit. Add value through creating a superior brand, or delivering a better service, and you will gain and retain customers. Visit site: http://gameone.club/ ezine advertising solo ads

15.04.2018 16:07 | JACpoith

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15.04.2018 14:43 | CraigCob

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Mexico's 10 Greatest Philanthropists According to Mexico's National Institute of Statistics and Geography (Inegi), private philanthropy contributes roughly 32 million U.S. dollars to Mexico daily, including Saturdays and Sundays. What is also true, and may come as a surprise, is that private philanthropy tends to fall very little even in times of economic crisis. For example, the latest data reports a decrease of only 1.5 percent compared to the previous year's giving levels. However, while economic development factors may cause some hindrance in giving levels, there still remain Mexican business owners that do not reduce their humanitarian aid to their country, even in times of financial crisis. Who makes this philanthropy possible? According to the Mexican Center for Philanthropy (Cemefi), the universe of business foundations in Mexico is made up of 131 organizations. Out of these, two out of every three are among the most important companies in the country in terms of production. Although larger companies are more likely to have funding, says Cemefi, small or medium firms also participate in philanthropic efforts. In fact, 36% of the business foundations in Mexico were created by organizations that are not among the largest in the country. The financial services and insurance sectors have created the most foundations, with almost double participation than that of the second place sector (consumer goods), and triple that of the third place (media and telecommunications) sectors. A study conducted in 2013 indicates that business foundations donated nearly 180 million U.S dollars in the 2012 fiscal year. Nevertheless, this amount refers only to fiscal donations. The economic contribution from philanthropy is actually almost ten times that amount (Inegi). According to Cemefi, there are hundreds of business foundations, NGOs, and civil society organizations that collaborate on a daily-basis towards their philanthropic goals. Additionally, there are dozens of business owners, politicians, and even athletes and actors with foundations in their name or in their spouse's name. This variation in the types of individuals affiliated with Mexican philanthropy makes it difficult to accurately trace the individual impact of the businessmen who engage in philanthropy. Nevertheless, the Executive World has utilized various sources to provide the following ranking of the top ten philanthropists in Mexico. 1. Carlos Slim Helú Former U.S. President Bill Clinton once stated that Carlos Slim is one of the most important philanthropists in the world, even though most people have never heard about his efforts. Along with a dozen foundations that depend on his business, he maintains other foundations on a very personal level such as The Carlos Slim Foundation, the Carlos Slim Health Institute, among others. The Carlos Slim Foundation has an endowment of around 3.5 billion dollars, and supports vulnerable populations on a daily basis. It should be noted that Carlos Slim's philanthropic activity spans all sectors, from health and education to digital inclusion. He has been recognized on various occasions as philanthropist of the year on both national and international levels. Without a doubt, Slim is the Mexican business owner with the greatest philanthropic trajectory in recent years with more than 100 civil society organizations receiving his funds to support various marginalized groups throughout Mexico. 2. Manuel Arango Manuel Arango, honorary president of the Mexican Center for Philanthropy, is co-founder (along with his brothers) of various national store chains. Arango has distanced himself from business ventures for the past three decades and has converted himself into a full-time philanthropist. His work can be seen in organizations such as the Mexican Foundation for Environmental Education, the Xochitla Foundation, the Octavio Paz Foundation, and more. One little-known fact is that Arango was the producer of the 1971 documentary of silence, for which he received two Oscar awards. 3. Alfredo Harp Helú In Oaxaca, Harp Helú is known as one of the state's main contributors and supporters, not only because of his support for the restoration of the historic city center, but also for the philanthropic work that he has done in some of the poorest municipalities of the state, and of the country. Currently, the endowment of the Alfredo Harp Helú foundation is over 840 million U.S dollars. 4. Miguel Alemán Velasco As son of former Mexican president Miguel Alemán Valdés, Miguel Alemán Velasco has participated in political life, but his greatest achievements have been in the realms of business. Along with heading various international-level companies, he is president of the Mexican Business Summit, which has been catalogued as the Davos of Latin America. Moreover, the majority of his philanthropic programs were created after the death of his father. The Miguel Alemán Foundation includes a Health program, whose principal objective is to foster progress in medical science. Beyond health, he is also invo

15.04.2018 13:39 | MichealNor



- http://mang.gameone.info/ Поскольку клиент будет видеть преимущества продукта, который они покупают у вас, дней, недель или даже месяцев после их покупки, они должны поверить, что то, что вы говорите (при продвижении продукта), является правильным и заслуживающим доверия - в противном случае они будут «нажмите» и перейдите на другой сайт. Мы все видели (и читаем!) Те длинные (длинные) страницы продаж, «наполненные» рекомендациями, подтверждающими продукт, о котором вы читаете. Чем больше отзывов вы читаете, тем больше вы начинаете верить в продукт и человека, который его продает, - это сила отзывов! По этой причине отзывы чрезвычайно ценны - они убеждают вашего потенциального клиента в том, что вы можете выполнить свои обещания и рекомендации. Отзывы также создают доверие, и они добавляют ценность вашему продукту, веб-сайту или блогу - это обычно называется Social Proof. <u> <i> Итак, что такое рекомендация? </ i> </ u> <strong> <u> Свидетельство - это просто заявление о похвале и подтверждении от довольного клиента. </ u> </ strong> <u> <b> Что делает хороший отзыв? </ b> </ u> Использование каких-либо отзывов лучше, чем использование ни одного, но чем эффективнее отзыв, тем выше вероятность того, что вы выиграете, что приведет к увеличению покупательских качеств и увеличению продаж! <b> Хороший отзыв должен; </ b> Будьте конкретны - если кто-то говорит, что ваш продукт был «интересным и информативным», попросите их более конкретно и подробно узнать, что они узнали, и что было интересно об этом. Будьте уверены - я знаю, что это кажется очевидным, но вместо того, чтобы «не тратить деньги», измените его на «каждый потраченный пенни стоил!» (Я думаю, вы понимаете, что я имею в виду здесь ?!) Будь понятен Спросите одного - как только вы совершили продажу, свяжитесь с ним и сообщите, что они довольны своей покупкой, попросите их написать несколько слов о продукте. Следите за любыми положительными отзывами, которые вы получаете через свой блог, и превращаете это в отзыв, убедитесь, что вы обратитесь к клиенту для одобрения. <u> <strong> Напишите отзыв и отправьте клиенту для его одобрения. </ strong> </ u> Свяжитесь с известными людьми (или веб-сайтами) на вашем рынке и попросите их написать отзыв для вас - это может существенно повлиять на ваш сервис. Отправьте «широковещательный адрес электронной почты» в свой список, предлагающий БЕСПЛАТНУЮ электронную книгу, если они отправят обратный адрес электронной почты, заполнив следующее предложение «После покупки XYZ (продукта) я видел следующие результаты для своего бизнеса ...» (или что-то в этом роде! ) Вы можете изменить отзывы, полученные от клиента, сделав их «более быстрыми» и более конкретными, но убедитесь, что вы попросите своего клиента получить разрешение на их разрешение. Пос

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15.04.2018 02:25 | CraigCob

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14.04.2018 22:20 | CraigCob

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